Perfect Keto’s Rise Against the Tide

Client Overview

Perfect Keto, America’s leading keto brand, thrives on their premium keto products. With 85% of email lead generation anchored to their blog, especially their keto calculator page, their digital presence is pivotal.

Challenge

A 30% YoY decline in the ketogenic diet trend adversely impacted their blog organic traffic. Additionally, improper E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) strategies led to traffic losses to competitors like Healthline.

Objective

Stabilize the blog’s organic traffic loss, boost traffic to the shop, and counteract the keto trend’s decline with organic visibility growth surpassing the year-over-year trend decline.

Strategy and Execution

We initiated an SEO audit, identifying optimization points. An extensive content audit of 800+ articles led to a blog revamp and refreshes, ensuring E-E-A-T compliance. Regular SERP analysis kept our strategies agile, adapting to 20 Google algorithm updates along the way.

Key Results

• 17% year-over-year increase in blog organic traffic.
• 10% year-over-year growth in shop organic traffic.
• “Keto macro calculator” keyword cluster rankings rose from an average position of #9 to #1, increasing lead generation in a contracting market.
• Featured snippets expanded from 11 in July 2021 to 594 by October 2023.
• 42% upswing in organic visibility since August 2021.

Testimonial

Zac is an SEO expert. He has deep knowledge across all areas of SEO including content strategy & development, technical on-site SEO and link building. While working together he was able to increase our site’s visibility and traffic in an extremely competitive market while overall searches were decreasing. Additionally Zac is fully self-sufficient and able to execute without detailed guidance or direction.

Mike Morris, Former CEO @ Perfect Keto

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